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The site dominiquesaintpaul.com states the following, "At Dominique Saint Paul, we derive our inspiration from the culture, colour and creativity of Saigon, the birthplace of our founder Dominic Price." I observed that the website also said " Our signature colour turquoise was the favourite colour of his disabled mother, to whom the birth of Dominic and his brother Quintin at the Clinique Saint Paul in the early 1960s was a miracle." They also stated " Our clients are worldly, refined, grounded and self-assured. We are passionate about enabling self-expression in order ." The meta header had Dominique Saint Paul as the first keyword. This keyword was followed by Dominique Saint Paul Saigon, DSP, and shoes which isn't as important as Dominique Saint Paul. The other words the site used was bespoke. Dominic Price is also included but might not be viewed by search crawlers.